New Development Sales and Marketing

Elevate your condominium or townhome project with our proven solutions

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From Concept to Close, Results from Experience

Powered by Compass New Development Sales and Marketing, Collin orchestrates a data driven, creatively centered approach to the marketing and sale of your community. From infill townhomes to laid-back lofts, your project benefits from a custom plan perfectly tailored to meet your specific financial and timeline objectives.

Supercharge Your Sales

New Home Experts

With over two decades of expertise in New Home Sales and Marketing, Collin’s depth of knowledge and experience, backed by Compass, the #1 U.S. brokerage, ensures the success of your project

• Commercial Real Estate Certificate, Cornell – 2023
• VP of New Home Sales | Coldwell Banker | 2005-2012
• Directed the successful sales cycles for 100’s of new construction and conversion condominium and townhome communities

New Development Services

Research & Analysis

  • Initial site visit and feasibility analysis
  • Comprehensive market studies
  • Target price points and unit mix
  • Understanding the competition

Planning and Design

  • Anticipate market demands
  • Overall project scope
  • Unit mix and floorplan consultation
  • Finishes and appliance recommendations
  • Amenity, service, and parking programming
  • Sales Gallery and Model Home planning

Branding & Marketing

  • Source PR and Creative Partnerships
  • Brand Identity
  • Print Marketing Collateral
  • Photography and renderings
  • Community Website and digital positioning
  • Social media strategy

Sales & Operations

  • Sales team selection
  • Pre-opening sales training : Competition, product, buyer type, critical path
  • Initial release and ongoing inventory control strategy
  • Pricing strategy
  • Escrow and title services
  • Lender recommendations

Testimonials

What our clients say

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"Our realtor, Collin, has been amazing through the entire process of purchasing our first home! We spent over a year looking for the right house and even when COVID hit, he was as dedicated and supportive as anyone could wish for! We really feel like he bent over backwards to get us into the houses w
"Working with Collin was such a pleasure. He was very knowledgeable about the area we were searching in and went above and beyond to communicate with the seller agent and get important documents about the house prior to us submitting the offer. Not only did he make the entire process as smooth as pos
"Collin is true professional. You will not find anyone more knowledgeable about the real estate market. His extensive and varied experience is invaluable when it comes to representing clients. Collin is a master at guiding clients through the process and communicating both promptly and effectively
"His attention to detail and follow up are those of a true veteran of the real estate industry. He has amazing interpersonal skills and does the research to know market statistics and see the shifts in market trends."
"It's always a pleasure and an honor to work with Collin Ellingson. He's creative, brilliant and committed to excellence in everything he does. Most importantly, he pays tremendous attention to detail and works tirelessly until the project is completed."

A few of our amazing clients.

“Our realtor, Collin, has been amazing through the entire process of purchasing our first home! We spent over a year looking for the right house and even when COVID hit, he was as dedicated and supportive as anyone could wish for! We really feel like he bent over backwards to get us into the houses we wanted to see (sometimes with fewer than 24 hours notice) because everything was by appointment only after March and he made sure our safety was a priority any time we went to look at a house. He is extremely knowledgable about the market and has a wonderful eye for finding the type of property we were looking for. We would return from looking at a house and he would detail all of the things that were excellent about the home as well as things that may need work. He has a lot of experience with renovating homes and was able to give us rough approximations of what type of work would need to be done, how long it would take, how it would affect our day-to-day living (e.g. renovating a kitchen), and how much it would cost. He was always courteous with other agents and extremely good at communicating with us. We were new to the house search and he was so patient and willing to answer all of our questions (and quite a few we didn't even know to ask!). 10/10 would highly recommend! Verified by RateMyAgent”

E. Evans & W. Good

Highly Likely to Recommend

“Working with Collin was such a pleasure. He was very knowledgeable about the area we were searching in and went above and beyond to communicate with the seller agent and get important documents about the house prior to us submitting the offer. Not only did he make the entire process as smooth as possible, connect us with many of the suppliers we ended up using (Mortgage broker, roof repair...), give us important insight into negotiation strategies, keep all the paperwork on track and help us with renting out our previous house. Even after the purchase was completed, his services didn't stop there and he helped us navigate our home insurance. We have already recommended him to several friends and will definitely be working with him on any future property purchases. Verified by RateMyAgent”

Tina Scherer

Having Collin as our Realtor made all the difference!

“Collin is true professional. You will not find anyone more knowledgeable about the real estate market. His extensive and varied experience is invaluable when it comes to representing clients. Collin is a master at guiding clients through the process and communicating both promptly and effectively. He sets the bar very high!”

Tonya Marlatt